Terms & Conditions

Overview

OneWay Digital Media is an AI-powered marketing agency based in Kolkata, India. We provide lead-generation funnels, paid advertising management, AI content creation, PR and media coverage, and marketing automation services to doctors, coaches, founders, and business owners.

These Terms apply to all visitors, clients, and prospective clients who interact with us through the website, WhatsApp, email, Calendly, or any other channel.

Services We Offer

Our services include, but are not limited to:

• Lead-generation funnels — landing pages, forms, WhatsApp sequences, auto-booking systems
• Meta & Google Ads management — campaign setup, creative production, optimisation, and reporting
• AI content engine — reels, carousels, captions, AI avatars, YouTube Shorts, social media scheduling
• PR & media coverage — press releases, publication features, podcast placements, personal brand building
• Automation & CRM — WhatsApp auto-replies, lead scoring, follow-up sequences, dashboard setup using GoHighLevel, n8n, Zapier

The specific scope, deliverables, and timelines for your project will be outlined in a separate proposal or service agreement shared before work begins. These Terms apply in addition to any such agreement.

Engagement & Onboarding

Discovery call

All engagements begin with a free discovery call booked via Calendly. This call is non-binding and does not create any obligation on either party.

Proposal & acceptance

After the discovery call, we'll share a proposal outlining the scope of work, deliverables, pricing, and payment schedule. The engagement begins only when you accept the proposal in writing (email, WhatsApp message, or signed agreement) and make the first payment.

Onboarding

You'll be asked to provide brand assets, ad account access, website logins, and other materials needed to deliver the work. Delays in providing these may push back project timelines — we'll communicate proactively if this happens.

Payment Terms

Pricing

All prices are quoted in Indian Rupees (₹) unless otherwise stated. Prices are exclusive of GST (18%), which will be added to invoices where applicable.

Payment schedule

• One-time services (Strategy Call, funnel build, PR placement) — 100% payment upfront before work begins
• Monthly retainers (Growth Engine, Empire Mode) — billed at the start of each month, due within 7 days of invoice
• Ad spend — paid directly by you to Meta / Google. We do not handle or mark up your ad spend

Payment methods

We accept UPI, bank transfer (NEFT/IMPS), Razorpay, and international wire transfers. Payment links are included in every invoice.

Late payments

If payment is not received within 7 days of the due date, we reserve the right to pause all active work — including live ad campaigns — until the balance is cleared. We'll always reach out before pausing anything.

Refunds

• Strategy Call — non-refundable once the call has taken place. If you need to reschedule, we're happy to accommodate
• Monthly retainers — no refunds for the current month. You may cancel future months at any time (see Termination below)
• One-time projects — refundable only if work has not yet begun. Once deliverables are in progress, the fee is non-refundable

Intellectual Property

What you own

Upon full payment, you own all final deliverables created specifically for you — landing pages, ad creatives, content pieces, automation workflows, and copy. You're free to use, modify, and repurpose them.

What we retain

• Our frameworks, templates, and processes — the underlying systems, prompt libraries, funnel blueprints, and workflow templates we use across clients remain our intellectual property
• Portfolio rights — we may reference the work (without revealing confidential data) in our portfolio, case studies, and social media unless you explicitly opt out

Third-party assets

Some deliverables may include assets from third-party tools (stock images, AI-generated visuals, licensed fonts). These are governed by their respective licenses. We'll flag any licensing restrictions when relevant.

Your Obligations

To get the best results from our work together, you agree to:

• Provide accurate, complete, and timely information about your business, offers, and target audience
• Grant necessary access to ad accounts, websites, CRM, and social media profiles within a reasonable timeframe
• Review and approve deliverables within 3 business days of submission — if we don't hear back, we'll proceed with the version submitted
• Ensure your products, services, and business practices comply with applicable Indian law and advertising regulations
• Not use our services to promote illegal, fraudulent, misleading, or harmful offers
• Pay invoices on time as per the agreed schedule

Advertising & Results Disclaimer

We take results seriously — but we need to be upfront about what we can and can't guarantee.

• No guaranteed outcomes. We cannot guarantee specific revenue, lead counts, conversion rates, or ROI. Marketing results depend on many factors outside our control — your offer, market conditions, competition, seasonality, and more
• Ad platform policies. Meta, Google, and other platforms may reject, restrict, or suspend ads or accounts at their discretion. We'll do our best to resolve issues quickly, but we're not liable for platform-level actions
• Testimonials & case studies on our website represent specific client outcomes and are not a promise of similar results for you
• Ad spend risk. Money spent on ads is paid directly to Meta / Google and is non-refundable by us. We optimise aggressively, but ad spend is inherently a business investment with no guaranteed return

What we do guarantee: transparent reporting, weekly check-ins, and the honest truth about what's working and what isn't — every single week.

Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information shared during the engagement, including but not limited to:

• Business strategies, pricing, revenue, and client data
• Ad account performance data, conversion metrics, and audience insights
• Unreleased products, offers, or marketing plans
• Login credentials and access permissions

This obligation survives the end of our engagement. We will never share your confidential data with other clients or third parties except as required to deliver the agreed services (e.g. sharing brand assets with a designer on our team working on your project).

Termination

By you

You may cancel any monthly retainer at any time by giving us 15 days' written notice (email or WhatsApp) before your next billing cycle. No cancellation fees — we believe in earning your business every month.

By us

We reserve the right to end an engagement if:

• Payment is overdue by more than 14 days after a reminder
• You ask us to promote services or content that violate the law, advertising policies, or our ethical standards
• Continued collaboration becomes unviable due to non-cooperation, abuse, or breach of these Terms

What happens after termination

• All completed deliverables remain yours (subject to full payment)
• We'll hand over any in-progress work within 7 days
• Ad account access, logins, and admin rights will be revoked or transferred back to you
• We'll provide a transition handover document if you're moving to another agency or going in-house

Limitation of Liability

To the maximum extent permitted by Indian law:

• Our total liability for any claim arising from our services shall not exceed the total fees paid by you in the 3 months preceding the claim
• We are not liable for indirect, incidental, consequential, or punitive damages — including lost revenue, lost profits, lost data, or business interruption
• We are not liable for losses caused by third-party platforms (Meta, Google, WhatsApp, GoHighLevel, hosting providers) acting on their own policies
• We are not liable for results, leads, or revenue — marketing is an investment, not a guarantee

Indemnification

You agree to indemnify and hold harmless Baban Patra and OneWay Digital Media from any claims, damages, losses, or expenses (including legal fees) arising from:

• Your breach of these Terms
• False or misleading information you provide about your products or services
• Your violation of any applicable law or third-party rights
• Content or offers you ask us to promote that violate platform policies or advertising standards

Governing Law & Disputes

These Terms are governed by the laws of India. Any disputes arising from these Terms or our services shall be subject to the exclusive jurisdiction of the courts in Kolkata, West Bengal, India.

Before pursuing legal action, both parties agree to attempt resolution through good-faith discussion. Most disagreements can be solved with a 15-minute WhatsApp call.

Changes to These Terms

We may update these Terms from time to time. When we do, we'll update the "Last updated" date at the top of this page. For significant changes, we'll notify active clients via email or WhatsApp.

Continued use of the website or our services after changes are posted constitutes your acceptance of the revised Terms.

Contact Us

Questions about these Terms? Reach out — we keep it simple.