Who I am
From a small town in Odisha to building India's most trusted lead-gen engine.
I'm Baban Patra — Founder & CEO of OneWay Digital Media, a Kolkata-based AI marketing agency. For the last 5+ years, I've been obsessed with one thing: making sure good businesses get the clients they actually deserve.
I started where most of my clients start — confused, overwhelmed, doing 12 things at once, watching competitors with worse products outrank me on Google and outrun me on Instagram. So I learned every funnel, every ad platform, every AI tool — and built systems that quietly print leads in the background.
"You're brilliant at what you do. You just shouldn't have to also be a full-time marketer to find people who need you."
Today, I work with doctors, coaches, fitness trainers, real-estate folks and D2C founders across India, the US and UAE — and most of them come through word of mouth. That's because the work works.
○ Kolkata, India
○ 5+ years in marketing
○ 200+ businesses scaled
○ Meta & Google certified
○ AI-first since 2023